Buffering

Buffering

Archive

Decoding Dollars: The Psychology Behind Price

Decoding Dollars: The Psychology Behind Price

Do you know what the most impactful factors are for increasing profit, or how your customers perceive value? Join Zack and Gabe as we dive deep into financial metrics that matter, and the psychology of pricing.

Buffering Podcast
Buffering Podcast
Climbing the Ladder or Mastering the Craft: What's Your Move?

Climbing the Ladder or Mastering the Craft: What's Your Move?

How are you building your career? Join Zack and Gabe as we discuss the different career paths people take, and how you can become a strategic thinker, or a strategic doer.

Buffering Podcast
Buffering Podcast
CRO Playbook: From Clicks to Customers

CRO Playbook: From Clicks to Customers

What does a conversion mean to you? Join us as we discuss different types of conversion actions and how you can improve your own CRO through personalized experiences.

Buffering Podcast
Buffering Podcast
Say Hello to GPT-4o

Say Hello to GPT-4o

This week, OpenAI released a new AI model, GPT-4o that enables real time interactions with audio, visual, and text. Join Zack and Gabe as we discuss how we have used the GPT-4o model, and where this model could go in the future.

Buffering Podcast
Buffering Podcast
Spill the Beans: Using Zero Party Data in Your Marketing

Spill the Beans: Using Zero Party Data in Your Marketing

What types of data are you using in your marketing strategy? Join Zack and Gabe as we discuss the types of data you can collect, and how to use it responsibly in a privacy-focused world.

Buffering Podcast
Buffering Podcast
Search Party: Don’t Get Lost with SEO

Search Party: Don’t Get Lost with SEO

Is AI changing Search Engine Optimization? Join Zack and Gabe as we discuss how search is changing in 2024, and how marketers can stay ahead of the AI curve.

Buffering Podcast
Buffering Podcast
Flip the Coin: A/B Adventures in Marketing

Flip the Coin: A/B Adventures in Marketing

Are you A/B testing your marketing content? A/B testing allows you to compare multiple versions of campaigns to see which resonates best with your audience. Join Zack and Gabe as we review why A/B testing is important, and how you can get started.

Buffering Podcast
Buffering Podcast
Getting Personal (With Your Marketing)

Getting Personal (With Your Marketing)

Did you know people are more likely to purchase from a personalized experience? Learn how you can created personalized experiences to drive business growth with effective marketing tactics.

Buffering Podcast
Buffering Podcast
Practical Uses of AI for Marketers

Practical Uses of AI for Marketers

How are you using Artificial Intelligence? Join us as we define the different AI platforms, practical use cases, and how marketers can leverage these technologies today.

Buffering Podcast
Buffering Podcast
The Rise of the Gen Z Consumers

The Rise of the Gen Z Consumers

Gen Z is now purchasing your products and services. How can marketers adapt their strategies to accommodate the new behaviors and buying decisions from this generation?

Buffering Podcast
Buffering Podcast
Is Everything but Meta Dead?

Is Everything but Meta Dead?

Meta has one of the largest user bases across all social media platforms, making it an effective way to reach your customers. Building Ads on Facebook can be complicated, and new tools like Advantage + seemingly make it easier, but at what cost?

Buffering Podcast
Buffering Podcast
Back with a Bang: Buffering Podcast Discusses AI in Marketing

Back with a Bang: Buffering Podcast Discusses AI in Marketing

Welcome to Buffering! In this episode, we re-introduce ourselves and talk more about how we entered the field of marketing, and how AI is playing a pivotal role in the workplace today.

Buffering Podcast
Buffering Podcast