Is Everything but Meta Dead?

Hey everyone,

In this episode of Buffering Zack and Gabe dove into the wild world of social media advertising. If you're struggling to navigate the ever-changing ad landscape, this episode is a goldmine! Here's a quick rundown of the key takeaways:

• What's Hot in Social Media Ads: Forget MySpace (RIP!), the hot social media ad platforms these days are Instagram, TikTok, and YouTube Shorts. There are some niche players like Threads from Meta and BeReal, but these giants seem to be where the action is.

• The Hosts' Haunts: Curious where the podcast pros themselves advertise? The hosts primarily focus on Instagram, TikTok, and Twitter. Interestingly, they weren't fans of Twitter ads, calling them "strange and irrelevant."

• Facebook/Meta Ads Update: The episode mentions two new features in Facebook/Meta Ads: Advantage Plus Audiences and Advantage Plus Creative. Advantage Plus Audiences allows for broader targeting, which sounds great on paper, but the hosts warn it can backfire by showing ads to people who can't use your service or are already customers. Basically, target wisely!

• AI Creativity with Caution: Advantage Plus Creative is another new feature that helps create more creative ads, a lifesaver for small teams. However, the hosts recommend being aware of its limitations and not relying solely on AI-generated content.

• Final Thoughts: Think Before You Ad: The overall message? Don't jump into Advantage Plus features blindly. Take time to understand your target audience, craft compelling ad copy, and set a strategic budget.

So there you have it! Social media advertising can be a powerful tool, but it takes some planning. If you want to learn more, be sure to check out the full episode of Buffering.

What are your experiences with social media advertising? Share your thoughts in the comments below!