Back with a Bang: Buffering Podcast Discusses AI in Marketing

Hey everyone,

Marketing automation is all the rage these days, and it's having a big impact on the field. In this episode of the Buffering podcast duo Zack and Gabe are back after a year-long hiatus to chat about this hot topic.

Here are the key takeaways from the episode:

• AI is changing the marketing game (1:02): AI is making it possible to automate a lot of creative tasks, like video creation and graphic design. This is making marketing more efficient, but it's also making it more competitive for marketers to get hired.

• Data skills are key (3:42): With AI on the rise, data skills are becoming increasingly important for marketers. Gabe, who has a background in data and analytics, highlights this point in the discussion.

• Internships are a great way to get your foot in the door (5:12): Zach and Gabe recommend internships as a way to gain experience in marketing, regardless of whether your background is in design or data analysis.

• AI for Marketers? Stay tuned! (7:25): In the next episode, Zack and Gabe will be diving deeper into how marketers can leverage AI to their advantage. So stay tuned!

Overall, the Buffering podcast episode provides a thought-provoking look at the impact of AI on marketing. It's a must-listen for anyone who wants to stay ahead of the curve in this ever-changing field.

What are your thoughts on AI in marketing? Let us know in the comments below!